Redesigning the Pepsi website
Product Research Product Management Brand Design Product Design Design System Prototyping
Test Hub was a companion web app originally built to be used by Stadia game developers to monitor, emulate, capture, and debug their games in the cloud. I owned and led design strategy for the future of Test Hub in support of Stadia's B2B pivot — playing a critical role in scoping and prototyping a transformative feature set, while modernizing the product as Google's Material Design 3 guidelines were emerging. Test Hub Next's vision was highly praised by key stakeholders but was, unfortunately, sunset alongside Stadia in September 2022.
Pepsi is a global brand with a rich history and a reputation for innovative marketing. The challenge of redesigning their website was to create a modern and user-friendly design that reflected the brand's values and spoke to their audience.
To start, the design team conducted extensive research on Pepsi's target audience, analyzing their interests and behavior online. They also analyzed the existing website to identify pain points and areas for improvement.
Using this research, the team developed a modern and sleek design that incorporated Pepsi's iconic blue and red colors. The design was optimized for mobile devices, with a simple and intuitive navigation that made it easy for users to find what they were looking for.
The team also incorporated interactive elements, such as animations and video backgrounds, to engage users and make the website feel dynamic and alive.
To ensure that the website would be accessible to all users, the team conducted extensive testing and made sure that the design was optimized for different browsers and devices.
The final design was a modern and visually engaging website that reflected Pepsi's brand values and spoke to their audience. The website was easy to use, accessible, and provided users with a range of content and features to engage with the brand.
In conclusion, the Pepsi website redesign project was a success, with the design team creating a modern and engaging website that reflected the brand's values and spoke to their audience. The team used research and testing to develop a design that was user-friendly and accessible to all, incorporating interactive elements to engage users and make the website feel dynamic and alive. The final result was a website that helped to reinforce Pepsi's position as a global brand and engaged users around the world.